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The gospel should be communicated without distortion. It's in the Bible, II Corinthians 4:2, TLB. "We do not try to trick people into believing—we are not interested in fooling anyone. We never try to get anyone to believe that the Bible teaches what it doesn't. All such shameful methods we forego. We stand in the presence of God as we speak and so we tell the truth, as all who know us will agree."
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If I know Jesus died for me, then what? It requires a response of faith in Him. It's in the Bible, John 1:12, NIV. "Yet to all who received Him, to those who believed in His name, He gave the right to become children of God."
The gospel requires a life-changing decision. It's in the Bible, I Thessalonians 1:4-5, TLB. "We know that God has chosen you, dear brothers, much beloved of God. For when we brought you the Good News, it was not just meaningless chatter to you; no, you listened with great interest. What we told you produced a powerful effect upon you, for the Holy Spirit gave you great and full assurance that what we said was true. And you know how our very lives were further proof to you of the truth of our message."
Jesus commanded us to take the gospel to everyone in all the world. It's in the Bible, Matthew 28:18-19, NIV. "Then Jesus came to them and said, 'All authority in heaven and on earth has been given to Me. Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit.'"
The gospel should be communicated without embarrassment. It's in the Bible, Romans 1:16, NIV. "I am not ashamed of the gospel, because it is the power of God for the salvation of everyone who believes: first for the Jew, then for the Gentile."